What Just Changed for Agency Buyers
In the past 6 months, the streaming inventory available through Amazon DSP expanded dramatically. Your clients can now reach audiences across every major streaming platform from a single campaign:
June 2025: Roku
80M authenticated U.S. households now available exclusively through Amazon DSP
June 2025: Disney+
European inventory opened to Amazon DSP buyers
September 2025: Netflix
Direct programmatic access rolling out across 11 markets from Q4 2025
October 2025: Spotify
Audio and video inventory now accessible via Amazon DSP
Add Prime Video, Amazon Music, and the Amazon retail ecosystem, and you now have a complete funnel in a single platform: awareness on Netflix and Disney+, consideration on Roku and Spotify, conversion on Amazon's properties. All targeting real purchase behavior.
This is a throughput and efficiency gap, not a skill gap. Your team has the expertise. What's missing is throughput.
A complete DSP media plan takes 2-3 days to build manually: audience research, platform selection, budget allocation, creative specs, pacing logic. At that pace, one planner can support 4-6 active DSP clients. The alternative is hiring DSP specialists at $10K-20K/month in agency retainers, which most clients won't absorb.
How VICTOR.AD Fits Into Your Agency Workflow
VICTOR.AD is a campaign planning interface that generates complete Amazon DSP strategies in minutes. Your planners bring the strategy. The AI does the heavy lifting.
Enter the client brief
Input the client's product URL or ASIN, campaign objectives, budget, and timeline. VICTOR.AD pulls the product data and understands the category automatically.
AI builds the strategy
The AI selects audiences from 9,000+ Amazon segments, allocates budget across streaming and display platforms, specifies creative formats for each placement, and sets pacing across the campaign timeline.
You review and approve
Every recommendation comes with clear rationale you can read, edit, and defend. Export a Google Slides presentation for client approval, then publish directly to Amazon DSP.
The Features Agencies Lean On
🎯 Audience Strategy
Amazon DSP has 9,000+ audience segments. VICTOR.AD translates campaign objectives into the right combinations automatically. Describe who you want to reach and the AI identifies the segments, recommends layering strategies, and explains each choice. No manual browsing through thousands of options.
💰 Budget Optimization
VICTOR.AD builds pacing strategies around your client's specific timeline. Holiday campaign with a November spike? Budget front-loads for awareness and ramps down post-peak. Year-long brand campaign? Even distribution with quarterly adjustment points. Budget recommendations are based on benchmarks for the client's category and audience size.
🤖 Agents, You Approve
The AI generates. Your team approves. Every recommendation comes with clear rationale, so planners can review, adjust, and present with confidence. Client deliverables go from weeks to minutes.
What This Means For Your Planners
A planner who currently supports 4-6 DSP clients can support 20-30 with VICTOR.AD. That's not an estimate. It's the difference between 2-3 days per plan and 30 minutes.
The throughput gain doesn't come from cutting corners. The strategy quality improves because planners spend time on judgment calls, client relationships, and optimization, not on building spreadsheets.
Your team becomes the strategist, not the spreadsheet operator.
Why This Matters Now
The streaming partnerships are new. Clients are asking about Netflix and Spotify inventory. Most agencies don't have a fast answer. The ones that can walk into a pitch with a complete streaming campaign plan built around the client's actual product have a significant edge.
First-mover advantage in streaming DSP belongs to the agencies that can move fast. VICTOR.AD is built to help you move fast.
See What Your Next Client Campaign Looks Like
Enter a client's product. See what a complete DSP campaign strategy looks like before you pitch it. No signup, no commitment.