Amazon DSP inventory review and guides written from experts with a data driven mindset, and reinforced with high quality external sources.
The clear version of what a publisher actually sells in Amazon DSP: which deals show up, what they cost against everything else we can buy, and who they reach. Amazon makes it all available, we make it simple to compare.
Pandora reaches Amazon DSP twice, under its own name and inside SiriusXM's deals, at the same price. United States only, audio only, sold entirely as deals, and only one of the two waves reports as Pandora.
Spotify is live in Amazon DSP across fifteen markets. The always-on source sells display only, the video is vertical, and four deals name the wrong country.
iHeart is live in Amazon DSP. In our own account it is two products at two very different prices, it reaches iPhones, and the broadcast radio it is famous for is not here yet.
The largest audio platform in Amazon DSP is two products sharing one brand name, and the expensive half is mostly other people's podcasts. What the deals expose, what they cost, and which ones we plan.
Odeeo's in-game audio inventory is now directly in Amazon DSP. What the deal exposes, what it costs against every other audio publisher we can buy, and why it reaches no iPhones.
Start to finish walkthroughs of buying one thing in Amazon DSP, in the order you actually do it.
A filterable map of every publisher and format you can reach on Amazon DSP across streaming TV, online video, audio and display. Pick your market to see what is available.
Only one of Netflix's three ad products lets you use Amazon's audiences. Which one to pick, why private auction beats programmatic guaranteed if you are running it yourself, and the full deal and campaign build.
Prime Video sells two ways in Amazon DSP. Private Auction is ready to attach but carries no forecast. Programmatic Guaranteed tells you what it can deliver before you commit a dollar, which makes it the fix for thin PA delivery too.
Most deals in Amazon DSP are private auction. Preferred and guaranteed ones are requested as a proposal: what you send, what comes back, and how to book one.
A full Amazon DSP media plan start to finish, screen by screen, with the reason behind every suggestion the tool makes.
How we measure
Where every number on these pages comes from, and how to read it.